Concepted and designed promotional game cards for International Front’s ARG.
CONCEPTING, WRITING, GRAPHIC DESIGN
To gain better visibility in the entertainment marketplace, International Front launched an alternative reality game loosely-based on the overall concept of ‘International Front’. Participants in this spy-thriller were given printed 4-color game cards with critical agent information, and then prompted to visit a ‘mission control’ website where they could recruit new team members, review evidence, and follow a story line that was tied to IF’s service offerings. On-going participants received cryptic e-mails offering additional clues on how to proceed with their mission, ultimately giving the players a chance to save the world, just as James Bond might have done.
In addition to creating these game cards, I developed the concept for the game, wrote scripts, located and recorded voice actors, edited audio recordings, designed the site and relevant visual assets, and created some of the animation.